https://jiayue.li Jiayue Li Tue, 14 Jan 2025 17:50:43 +0000 https://jiayue.li en https://jiayue.li/Homepage Thu, 24 Oct 2019 01:21:13 +0000 Jiayue Li https://jiayue.li/Homepage https://jiayue.li/Coconut-Cult Tue, 14 Jan 2025 17:50:43 +0000 Jiayue Li https://jiayue.li/Coconut-Cult <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/4b49d98ae921adcb810a18c414e6a568394e1d77800820147a452501deba6eac/-Walsh_CoconutCult_01.jpg" data-mid="224750136" border="0" src="https://freight.cargo.site/w/1000/i/4b49d98ae921adcb810a18c414e6a568394e1d77800820147a452501deba6eac/-Walsh_CoconutCult_01.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/7e2d418f09f647172c0b3abc19723c66ff728d5b653bb7187fdcfc72b2022e46/-Walsh_CoconutCult_28.jpg" data-mid="224750103" border="0" 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They came to us to reimagine their brand identity and packaging. The ‘cult’ in Coconut Cult reflects their passionate following and religious commitment to gut health. We created a playful, engaging world of cult-inspired illustrations and photography. The goal was to balance the brand’s fun and weird personality with their genuine mission: to make gut health simpler, more accessible, and absolutely delicious. Client: Coconut Cult, Noah Simon-Waddell, Jungho Michael Oh &amp; Jared Foley Agency: &amp;WalshCreative Director: Jessica Walsh Strategy: Lauren Walsh &amp; Ann Kim Executive Producer: Luciana AlmeidaProduction: Chanel Harper, Victoria Najmy &amp; Emily Jing Sum ChanLead Designer: Jiayue Li, Cris Giménez, Juanse Carvajal &amp; Julio ZukermanDesign: Victor Jobim, Jess Gracia, Lucas D'Ascenção, Sofia Noronha, Claudia Nazionale, Carolina Pinheiro, Ze Feng, Igor Fajardo &amp; Javier Gutierrez Illustration: Jiayue Li &amp; Julio Zukerman 3D Design: Kaan Iscan, Daniel Zepeda, Lorenzo Cobo &amp; Jordan StokkeMotion Design: Lucas D, Sofia Noronha, Julio Zukerman &amp; Daniel ZepedaCase Study Photography: Jarett Loeffler, Aaron Bernstein &amp; Sarah HoppCase Study Prop Stylist: Chelsea FinkelCase Retouching: Daniel Plateado, Igor Fajardo &amp; Julio Zukerman https://jiayue.li/Amica-Insurance Mon, 20 Mar 2023 20:59:20 +0000 Jiayue Li https://jiayue.li/Amica-Insurance <img width="2560" 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src="https://freight.cargo.site/w/1000/i/c3fb8758489e3f4af0bce496f0280658d1a75baa05d2259d7c083db621caafa9/Amica-vinyl-scaled.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b7e18d348fc41795f49b6dc75529d1bb9a1ca02058dd38c1edb84769992a81b0/Amica-web.png" data-mid="172436530" border="0" src="https://freight.cargo.site/w/1000/i/b7e18d348fc41795f49b6dc75529d1bb9a1ca02058dd38c1edb84769992a81b0/Amica-web.png" /><img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/9355f758024cde8d7dc4eb5bfcd9548a33e128dab6ee389672d51d41c212023a/Amica-photo-kitchen-1-scaled.jpg" data-mid="172436517" border="0" src="https://freight.cargo.site/w/1000/i/9355f758024cde8d7dc4eb5bfcd9548a33e128dab6ee389672d51d41c212023a/Amica-photo-kitchen-1-scaled.jpg" /> Amica is the oldest mutual insurer of automobiles in the United States, headquartered in Lincoln, Rhode Island. Since 1907, Amica has evolved to provide a wide range of insurance policies, from Home, to Life, to Boat, to Renter’s, and everything in between. Amica’s outstanding customer service has allowed them to retain current customers, rank highly in customer satisfaction, and boast one of the highest percentages of tenured policyholders in the category. Their vision is to be the most trusted and recommended insurer in the United States by creating peace of mind and building enduring relationships. Amica came to Mother and Mother Design with two significant needs: Awareness and Growth. We sought to define what made Amica different, and establish that point of difference in a way that would engage new customers. Well-known in the northeast of the US, Amica had growth aspirations nationally—they needed a way to generate awareness in a cluttered category which often relies on gimmicks, mascots, and savings-focused messaging. Our approach was to position Amica as the aspirational alternative to others in a distrusted field. Employing the line “Empathy is our best policy” in concert with our design tenets—Clarity, Approachability, and Focus—we developed an identity system which pulled inspiration from Amica’s past and prepared it for future growth. Instead of distracting people with humor and savings chatter while they’re considering some of the most important purchases of their lives, our communications reflect the truth of who Amica is as a company by highlighting their compassion in times of need. Inspired by Amica’s logo history, a new wordmark was designed to communicate stability and optimism. The implied infinity loop in the ‘A’ serves as a reminder of Amica’s mission to build enduring relationships. In a category dominated by red and blue, our teal-centric color palette (with a ‘teal thread’ woven into all art direction) serves as a welcome departure from the norm. Our update made the palette brighter, more modern, and flexible. Amica Rhymes (by Maxitype) and Aperçu (by Colophon Foundry) work together as the brand’s typographic voice, further building upon our three design tenets. Static imagery is used to communicate at multiple levels of complexity, context, and subject matter. To do so, we created three categories—Photography, Pictograms, and Iconography—to clearly and effectively communicate Amica’s story. We’re excited to work with the Amica team to continue bringing to life a new way of communicating their most important asset: empathy. Agency: Mother Design https://jiayue.li/Fabric Sun, 28 Jul 2024 23:11:29 +0000 Jiayue Li https://jiayue.li/Fabric <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/442d418aed67698937f0d7e738b3f63510e23ba8af4c6d546949dd99659d5e9f/-Walsh_Fabric-Case_01.jpg" data-mid="215411046" border="0" src="https://freight.cargo.site/w/1000/i/442d418aed67698937f0d7e738b3f63510e23ba8af4c6d546949dd99659d5e9f/-Walsh_Fabric-Case_01.jpg" /> <img width="3034" height="3500" width_o="3034" height_o="3500" data-src="https://freight.cargo.site/t/original/i/b90155646e242aca190b72a6f7f0e4d88b9e8cdcaa62b87632d73100617520ab/-Walsh_Fabric-Case_06.jpg" data-mid="215411051" border="0" src="https://freight.cargo.site/w/1000/i/b90155646e242aca190b72a6f7f0e4d88b9e8cdcaa62b87632d73100617520ab/-Walsh_Fabric-Case_06.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" 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data-src="https://freight.cargo.site/t/original/i/0fbcf8c027e7bb1b29ca8304ce66abc2c23c82beb4d56b3c11e1a210bfae497b/-Walsh_Fabric-Case_10.jpg" data-mid="215411054" border="0" src="https://freight.cargo.site/w/1000/i/0fbcf8c027e7bb1b29ca8304ce66abc2c23c82beb4d56b3c11e1a210bfae497b/-Walsh_Fabric-Case_10.jpg" /> <img width="3034" height="3500" width_o="3034" height_o="3500" data-src="https://freight.cargo.site/t/original/i/fc3b6514f4b471f16a40fc296cdbd82b951db2282a43b12098a6387570bc76cd/-Walsh_Fabric-Case_13.jpg" data-mid="215411055" border="0" src="https://freight.cargo.site/w/1000/i/fc3b6514f4b471f16a40fc296cdbd82b951db2282a43b12098a6387570bc76cd/-Walsh_Fabric-Case_13.jpg" /> <img width="3034" height="3500" width_o="3034" height_o="3500" data-src="https://freight.cargo.site/t/original/i/7a1094025389e141b714ccb4c1ec4f2539cd210a7171e866dd9360ba8f013072/-Walsh_Fabric-Case_14.jpg" data-mid="215411056" border="0" 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data-src="https://freight.cargo.site/t/original/i/0c8e2eafc3ead3aa2ce6edbd505b36da548b76d7cc0b16d629f6c5c4497783ef/-Walsh_Fabric-Case_18.jpg" data-mid="215411061" border="0" src="https://freight.cargo.site/w/1000/i/0c8e2eafc3ead3aa2ce6edbd505b36da548b76d7cc0b16d629f6c5c4497783ef/-Walsh_Fabric-Case_18.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/619670df6cf1b6dd6a182ec777d44f57e55c35c6ff921f7ba792eb44dddf62fc/-Walsh_Fabric-Case_19.jpg" data-mid="215411062" border="0" src="https://freight.cargo.site/w/1000/i/619670df6cf1b6dd6a182ec777d44f57e55c35c6ff921f7ba792eb44dddf62fc/-Walsh_Fabric-Case_19.jpg" /> <img width="3034" height="3500" width_o="3034" height_o="3500" data-src="https://freight.cargo.site/t/original/i/abfa2e42842dde669ca884139607d8338e01def672962fbd8c4c4da2aab193f8/-Walsh_Fabric-Case_20.jpg" data-mid="215411063" border="0" src="https://freight.cargo.site/w/1000/i/abfa2e42842dde669ca884139607d8338e01def672962fbd8c4c4da2aab193f8/-Walsh_Fabric-Case_20.jpg" /> <img width="3034" height="3500" width_o="3034" height_o="3500" data-src="https://freight.cargo.site/t/original/i/f4f46d83a8eade0f8916de7bbb6cde5420e473ba4014d5abd99ec30cdd7363ba/-Walsh_Fabric-Case_21.jpg" data-mid="215411064" border="0" src="https://freight.cargo.site/w/1000/i/f4f46d83a8eade0f8916de7bbb6cde5420e473ba4014d5abd99ec30cdd7363ba/-Walsh_Fabric-Case_21.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9a6aab8c674f0f1b14a9f72efffef30d9c4f4dae69d3b62f3c4dfbb20028c7e2/-Walsh_Fabric-Case_22.jpg" data-mid="215411065" border="0" src="https://freight.cargo.site/w/1000/i/9a6aab8c674f0f1b14a9f72efffef30d9c4f4dae69d3b62f3c4dfbb20028c7e2/-Walsh_Fabric-Case_22.jpg" /> Fabric (formerly Talagent Financial) is a cutting-edge wealth technology platform designed for modern advisors. They came to us to help redesign their brand in tandem with their new platform launch. We worked on the naming, brand strategy, visual identity, 3D assets, platform design, and the website design. Client: Fabric, Govinda Quish, Nick Rinard Agency: &amp;Walsh Creative Direction: Jessica Walsh Strategy: Lauren Walsh, Angie Shih Copywriting: Angie Shih Executive Producer: Luciana Almeida Production: Rinny Shim, Kasia Sasinowska Art Direction:&nbsp; Lucas Luz Lead Designer: Lucas Luz, John Sampson Design: Sasyk Mihal, Soomin Jung, Jeremy Rieger, Riisa Liao, Jess Gracia, Jada Akoto, Simoul Alva, Steven Xue, Jiayue, Johnelle Smith, Josh Krauth-Harding, Sofia Noronha, Diane Diana, Juanse Carvajal, Marek Rybicki, Marie Ducrocq, Fabrizio, Kristýna Jenčová, Javier Gutierrez, Tiffany M. Wu, Mikayla Hittle UI/UX Design: Lucas Luz, Leila Čičić, Glauber Sampaio, Victor Belinatti 3D Design: Lucas Luz, Sanchit Sawaria, Poppy Zafeiraki Case Study Photography: Jarett Loeffler, Chelsea Finkel, Tiffany Thebodeau, Hatsue Andrews https://jiayue.li/Pfizer-1 Sun, 14 Nov 2021 13:32:36 +0000 Jiayue Li https://jiayue.li/Pfizer-1 <img width="3500" height="1969" width_o="3500" height_o="1969" data-src="https://freight.cargo.site/t/original/i/d77bb2a10f6b7308f68dca18bcef908a5398c69d0bd8dee4ca0f2d2e6c285350/Pfizer-Logo-Final-01.png" data-mid="124494366" border="0" src="https://freight.cargo.site/w/1000/i/d77bb2a10f6b7308f68dca18bcef908a5398c69d0bd8dee4ca0f2d2e6c285350/Pfizer-Logo-Final-01.png" /><img width="3500" height="1968" width_o="3500" height_o="1968" data-src="https://freight.cargo.site/t/original/i/16e7a8d6348aa2e8bc41568fdba42e449d9669d94fbee4695b4116ad1135ff52/20201231_Pfizer-Brand-Applications_01_SA_Artboard-6_Artboard-6.jpeg" data-mid="124494363" border="0" src="https://freight.cargo.site/w/1000/i/16e7a8d6348aa2e8bc41568fdba42e449d9669d94fbee4695b4116ad1135ff52/20201231_Pfizer-Brand-Applications_01_SA_Artboard-6_Artboard-6.jpeg" /><img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/7fd4f04a0d036f604dd1e3c68464da66bcb83b82495fd79eba371972b73390b2/exterior-pre.png" data-mid="124494364" border="0" src="https://freight.cargo.site/w/1000/i/7fd4f04a0d036f604dd1e3c68464da66bcb83b82495fd79eba371972b73390b2/exterior-pre.png" /><img width="1800" height="1013" width_o="1800" height_o="1013" data-src="https://freight.cargo.site/t/original/i/72c901311e18f642d8b5ef9a5997445e0426cd4fae88a93f8c1556226d55c23b/team-design-pfiser-case-study-brand-motif-1800-0x0x3000x1688_q85.jpeg" data-mid="124494380" border="0" src="https://freight.cargo.site/w/1000/i/72c901311e18f642d8b5ef9a5997445e0426cd4fae88a93f8c1556226d55c23b/team-design-pfiser-case-study-brand-motif-1800-0x0x3000x1688_q85.jpeg" /><img width="1800" height="1013" width_o="1800" height_o="1013" data-src="https://freight.cargo.site/t/original/i/42ab1b6146d2a24036eed598ec5247abdc0c0ba1a5fc5e69293f0a0a1e5ce7f2/team-design-pfizer-case-study-brand-guidelines-1800-0x0x2720x1530_q85.jpeg" data-mid="124494385" border="0" src="https://freight.cargo.site/w/1000/i/42ab1b6146d2a24036eed598ec5247abdc0c0ba1a5fc5e69293f0a0a1e5ce7f2/team-design-pfizer-case-study-brand-guidelines-1800-0x0x2720x1530_q85.jpeg" /><img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/8b778d9acb4118e90cb9428a4fd34859125faa5739d0a4f09c0ce159eda14038/team-design-pfizer-case-study-scientist-900-0x0x2500x1406_q85.jpeg" data-mid="124494394" border="0" src="https://freight.cargo.site/w/900/i/8b778d9acb4118e90cb9428a4fd34859125faa5739d0a4f09c0ce159eda14038/team-design-pfizer-case-study-scientist-900-0x0x2500x1406_q85.jpeg" /><img width="3500" height="1969" width_o="3500" height_o="1969" data-src="https://freight.cargo.site/t/original/i/a835da39e131fd33cb839b4f895e1071524236b79d4e4a442d056c72a7d196cc/Pfizer-PostersArtboard-133x-100.jpeg" data-mid="124494367" border="0" src="https://freight.cargo.site/w/1000/i/a835da39e131fd33cb839b4f895e1071524236b79d4e4a442d056c72a7d196cc/Pfizer-PostersArtboard-133x-100.jpeg" /><img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/7f68adfcc8d92540868fc454c55f18aa30cbb3734ba766dffe6f0bfb038c16c4/team-design-pfizer-case-study-brand-motif-900-0x0x1340x754_q85.jpeg" data-mid="124494388" border="0" src="https://freight.cargo.site/w/900/i/7f68adfcc8d92540868fc454c55f18aa30cbb3734ba766dffe6f0bfb038c16c4/team-design-pfizer-case-study-brand-motif-900-0x0x1340x754_q85.jpeg" /><img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/653cdb97068ba1122d75dd54655d7b6a4ff1e5678222503ea6f1b8bc72908313/team-design-pfizer-case-study-brand-motif-blue-ribbons-900-0x0x2500x1406_q85.jpeg" data-mid="124494391" border="0" src="https://freight.cargo.site/w/900/i/653cdb97068ba1122d75dd54655d7b6a4ff1e5678222503ea6f1b8bc72908313/team-design-pfizer-case-study-brand-motif-blue-ribbons-900-0x0x2500x1406_q85.jpeg" /><img width="1800" height="1010" width_o="1800" height_o="1010" data-src="https://freight.cargo.site/t/original/i/05adfa016edd3dab03d1b8fa50a0386ce53e939895313b2b7eb662e2bb3dccb4/Pfizer-Lab-Coat-1800-0x321x3500x1964_q85.jpeg" data-mid="124494365" border="0" src="https://freight.cargo.site/w/1000/i/05adfa016edd3dab03d1b8fa50a0386ce53e939895313b2b7eb662e2bb3dccb4/Pfizer-Lab-Coat-1800-0x321x3500x1964_q85.jpeg" /> Pfizer is among the largest pharmaceutical companies in the world as well as one of the most recognizable brands across all industries. More importantly, however, they are a scientific powerhouse whose breakthroughs affect the lives of millions around the world every day. Over the course of the past decade, Pfizer had undertaken an ambitious transformation. The company has narrowed its focus and rededicated itself to developing the next generation of breakthrough treatments. As a result, they have reclaimed their role as trailblazing scientific researchers, makers, and doers with a bold and confident outlook: the new Pfizer is not only treating difficult diseases — they’re curing them. Pfizer assigned Team to create a new identity to reflect their evolution from a diversified enterprise to a more focused and innovative biopharma company; from a scientific fast follower to a first-in-class scientific leader.Creative Direction: John Clark, Amy Globus Creative Production: Samantha Kassay Art Direction and Design: Sabri Akin, Devin Sager, Nicole Wang, Aida ElBaradei, Mark Wolfe, Jiayue Li, Ioan Butiu, Siavash Khasha, Jeremy Mickel, Aleksander Hamid, Shannon Jager, Edan Esinly 3D and Motion Graphics: Bruno Canales, Luke Guyer, Nil Serraima, Albert Sanjuán, Eric Langlay, Mark Parsons Sound Design: Jay Pellizzi Writing: Stewart Stone, Hunter Braithwaite https://jiayue.li/Kathrein Sat, 08 Oct 2022 17:02:05 +0000 Jiayue Li https://jiayue.li/Kathrein <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c3c81880ef96dccc28583850b075b41f2bad65d01c4f060a160dede37b9585dd/09_Kathrein_-Walsh.jpg" data-mid="155243907" 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data-src="https://freight.cargo.site/t/original/i/67672b1641c416d33e3b3b73df732590e8ae45ddc56195e5fe505d2fdddd743b/22_Kathrein_-Walsh.jpg" data-mid="155243937" border="0" src="https://freight.cargo.site/w/1000/i/67672b1641c416d33e3b3b73df732590e8ae45ddc56195e5fe505d2fdddd743b/22_Kathrein_-Walsh.jpg" /> <img width="3034" height="3500" width_o="3034" height_o="3500" data-src="https://freight.cargo.site/t/original/i/bddefa3b7434663b719a3486cf77a0826e866235a9da26bd55dc224f3f735754/20_Kathrein_-Walsh.jpg" data-mid="155243912" border="0" src="https://freight.cargo.site/w/1000/i/bddefa3b7434663b719a3486cf77a0826e866235a9da26bd55dc224f3f735754/20_Kathrein_-Walsh.jpg" /> <img width="3034" height="3500" width_o="3034" height_o="3500" data-src="https://freight.cargo.site/t/original/i/890aedc0d24f325149685e1dec7f9b5a475ceb740861c99f388a17e4c5b8fea3/25_Kathrein_-Walsh.jpg" data-mid="155243909" border="0" src="https://freight.cargo.site/w/1000/i/890aedc0d24f325149685e1dec7f9b5a475ceb740861c99f388a17e4c5b8fea3/25_Kathrein_-Walsh.jpg" /> Kathrein Privatbank is a leading private bank in Austria, helping clients to better live their narrative with the most personalized private banking experience. Every product and service they offer is in the pursuit of personal. In their identity, we focused on bringing forward Kathrein’s Austrian roots in combination with their deep commitment to personalization to separate them from their larger international competitors. Client: Kathrein Privatbank Agency: &amp;Walsh Creative Direction: Jessica WalshStrategy: Lauren WalshCopywriting: Stephanie HalovanicProduction: Allison Raich, Emily Jing Sum Chan, Samantha Galvao, Evan Delp, Amy Liang Lead Designer: Carlos Bocai, Elinor O’Brien Type Designer: Carlos BocaiDesign: Elinor O’Brien, Sasyk Mihal, Michael Kelly, Jiayue Li, Riisa Liao, Oscar Maia, Fabrizio Morra, Cristina Giménez, Rita Goulão, Jessica Gracia, Hayley Lim, Lucas Ramos, Andrew Bogard Animation: Michael Kelly, Lucas Luz, Elinor O’Brien, Lorenzo Cobo3D: Sanchit Sawaria, Pawel Stojek, Inkyung Hur, Poppy Zafeiraki, Jenny Jiang, Lucas Luz, Lorenzo Cobo https://jiayue.li/Isodope Sat, 08 Oct 2022 17:51:24 +0000 Jiayue Li https://jiayue.li/Isodope <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/558afdb75264b0fae3cb0bfa71825949dcf50cdf4c5dc80c3c576846fe0b05c4/-Walsh_Isodope_Case_16.jpg" data-mid="155246927" border="0" 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data-src="https://freight.cargo.site/t/original/i/7aec4cefe2826a60a950054515ca01f082a0d2f3b10486b1b0cd38b01d6f4b06/-Walsh_Isodope_Case_09.jpg" data-mid="155246946" border="0" src="https://freight.cargo.site/w/1000/i/7aec4cefe2826a60a950054515ca01f082a0d2f3b10486b1b0cd38b01d6f4b06/-Walsh_Isodope_Case_09.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a7fc0a1aae5caa30786bb4352c23b709204ab27dfdc18e6140bb163c6c2adfa3/-Walsh_Isodope_Case_13.jpg" data-mid="155246947" border="0" src="https://freight.cargo.site/w/1000/i/a7fc0a1aae5caa30786bb4352c23b709204ab27dfdc18e6140bb163c6c2adfa3/-Walsh_Isodope_Case_13.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9c6971df4e4116544cfbfb8393c7d9ca7db3c18856fd25ba228e89a30b568f0a/-Walsh_Isodope_Case_06.jpg" data-mid="155246948" border="0" src="https://freight.cargo.site/w/1000/i/9c6971df4e4116544cfbfb8393c7d9ca7db3c18856fd25ba228e89a30b568f0a/-Walsh_Isodope_Case_06.jpg" /> Isodope is the online persona of Isabelle Boemeke, a nuclear energy influencer who wants to change what the world thinks about nuclear, one TikTok video at a time. This is a self-funded project with the goal to change public opinion to help solve the climate crisis. Nuclear historically has had a bad rep &amp; Isodope's goal is to change the public’s perception on it. After all, it is one of the safest and cleanest forms of energy available to us today. The Isodope persona and brand is built to put people’s fear around nuclear at ease through memes that are easy to digest and even easier to share. Isodope is changing the face of science communications, to share good ideas and mobilize people behind them. Working with the Isodope team we worked on a brand refresh, a new website (coming soon!), and an extended asset library. Since Isodope is a major proponent of future tools, solutions and the use of technology in daily life, we decided to enlist the creative help of Artificial Intelligence tool DALL·E to bring this branding to life. Isodope is a not for profit project not affiliated with the nuclear industry or any company. This project is also not sponsored by AI. For more information about Isodope, visit isodope.com Follow Isodope:TikTok @isodopeInstagram @i_sodope Disciplines: Advertising,&nbsp;Branding,&nbsp;Digital,&nbsp;Social Client: Isodope, Isabelle Boemeke, Taylor Winnie. Agency: &amp;Walsh Creative Direction: Jessica Walsh Strategy: Lauren Walsh Executive Producer: Luciana Almeida Production: Adriano Ellert Lead Designer: Lucas Luz, Cristina Giménez, Juanse Carvajal, Soomin Jun AI Creative Prompt Engineers: Jessica Walsh, Lucas Luz, Cristina Giménez Design: DALL·E, Claudia Nazionale, Javier Gutierrez, Jiayue Li, Juanse Carvajal, Julio Zukerman, Marek Rybicki, Marie Ducrocq, Marina Glikman, Nicole Belskaya, Sasyk Mihal, Shamil Asgarov, Sofia Noronha, Soomin Jun, Emiliyana Kancheva, Fabrizio Morra, Fernando Farfán, Kristýna Jenčová, Tais Kahatt, Zitong Zhao. 3D &amp; Animation: Daniel Zepeda, Eveling Salazar, Kaan Iscan, Lorenzo Cobo, Pablo Garcia Robla, Yuxin Zhou, Lucas Luz, Claudia Nazionale, Sofia Noronha, Jacob Hwan Lee, Nicole Belskaya, Cristina Giménez. Photography: DALL·E, Chelsea Finkel, Jarett Loeffler, Tiffany Thebodeau. Models: Isabelle Boemeke https://jiayue.li/Bombay-Mixer Fri, 25 Mar 2022 15:53:03 +0000 Jiayue Li https://jiayue.li/Bombay-Mixer <img width="3840" height="2159" width_o="3840" height_o="2159" data-src="https://freight.cargo.site/t/original/i/26df83929f146169bd1cd73ffff894c9808485be91ded4c31b31d169c47e5f2a/-Walsh_Bombay-Mixers_14.jpg" data-mid="137554087" border="0" src="https://freight.cargo.site/w/1000/i/26df83929f146169bd1cd73ffff894c9808485be91ded4c31b31d169c47e5f2a/-Walsh_Bombay-Mixers_14.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/3733c8123410427cd06017bd116281dbeca489edcc402580fd3bf583249f93fb/-Walsh_Bombay-Mixers_12.jpg" data-mid="137554085" border="0" src="https://freight.cargo.site/w/1000/i/3733c8123410427cd06017bd116281dbeca489edcc402580fd3bf583249f93fb/-Walsh_Bombay-Mixers_12.jpg" /> <img width="3033" height="3500" width_o="3033" height_o="3500" 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data-src="https://freight.cargo.site/t/original/i/405cf0cab3048cb98d9067afd1a7bf3d7d7d5671d73922e86a901d0784573c34/-Walsh_Bombay-Mixers_24.jpg" data-mid="137554107" border="0" src="https://freight.cargo.site/w/1000/i/405cf0cab3048cb98d9067afd1a7bf3d7d7d5671d73922e86a901d0784573c34/-Walsh_Bombay-Mixers_24.jpg" /> <img width="3034" height="3500" width_o="3034" height_o="3500" data-src="https://freight.cargo.site/t/original/i/549c454a53511922ec6281a08c7fd0a2e5c96b0849bcd67a2e261e2da7a7f6e2/-Walsh_Bombay-Mixers_27.jpg" data-mid="137554111" border="0" src="https://freight.cargo.site/w/1000/i/549c454a53511922ec6281a08c7fd0a2e5c96b0849bcd67a2e261e2da7a7f6e2/-Walsh_Bombay-Mixers_27.jpg" /> <img width="3034" height="3500" width_o="3034" height_o="3500" data-src="https://freight.cargo.site/t/original/i/7b39137ec591d4a808e0821fa1674b054ecbe7e246cca742927fc05d1ca49d8c/-Walsh_Bombay-Mixers_16.jpg" data-mid="137554089" border="0" src="https://freight.cargo.site/w/1000/i/7b39137ec591d4a808e0821fa1674b054ecbe7e246cca742927fc05d1ca49d8c/-Walsh_Bombay-Mixers_16.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/363f1b246cb121a0192f791c24d32a30df67150302f43b85444c97010da929db/-Walsh_Bombay-Mixers_08.jpg" data-mid="137554080" border="0" src="https://freight.cargo.site/w/1000/i/363f1b246cb121a0192f791c24d32a30df67150302f43b85444c97010da929db/-Walsh_Bombay-Mixers_08.jpg" /> <img width="3033" height="3500" width_o="3033" height_o="3500" data-src="https://freight.cargo.site/t/original/i/30652ff8f14a1f48da8e0c77c51d5554780a00d13564bca39dea7e2872f0b685/-Walsh_Bombay-Mixers_20.jpg" data-mid="137554104" border="0" src="https://freight.cargo.site/w/1000/i/30652ff8f14a1f48da8e0c77c51d5554780a00d13564bca39dea7e2872f0b685/-Walsh_Bombay-Mixers_20.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f3aceba486e7d33bec74c7ca529be8c8e1baf24d8725b4309c1748a28ce867c6/-Walsh_Bombay-Mixers_25.jpg" data-mid="137554108" border="0" src="https://freight.cargo.site/w/1000/i/f3aceba486e7d33bec74c7ca529be8c8e1baf24d8725b4309c1748a28ce867c6/-Walsh_Bombay-Mixers_25.jpg" /> <img width="3840" height="2161" width_o="3840" height_o="2161" data-src="https://freight.cargo.site/t/original/i/b5af69815240f3b6b1b8c628d5e6da8a2a23ea084ba29ee6a6382cb63d6ef04a/-Walsh_Bombay-Mixers_18.jpg" data-mid="137554099" border="0" src="https://freight.cargo.site/w/1000/i/b5af69815240f3b6b1b8c628d5e6da8a2a23ea084ba29ee6a6382cb63d6ef04a/-Walsh_Bombay-Mixers_18.jpg" /> <img width="3840" height="2159" width_o="3840" height_o="2159" data-src="https://freight.cargo.site/t/original/i/ebefa0c41f9d8a1b93889808bcb44b985b6f51771c89d6529fb65f5accd908a8/-Walsh_Bombay-Mixers_29-.jpg" data-mid="137554116" border="0" src="https://freight.cargo.site/w/1000/i/ebefa0c41f9d8a1b93889808bcb44b985b6f51771c89d6529fb65f5accd908a8/-Walsh_Bombay-Mixers_29-.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/88565f52a39b3d05507dc0fb8eb6ee29bfe93fa50f8a188f6cea09ade89b7910/-Walsh_Bombay-Mixers_09.jpg" data-mid="137554082" border="0" src="https://freight.cargo.site/w/1000/i/88565f52a39b3d05507dc0fb8eb6ee29bfe93fa50f8a188f6cea09ade89b7910/-Walsh_Bombay-Mixers_09.jpg" /> <img width="3840" height="2159" width_o="3840" height_o="2159" data-src="https://freight.cargo.site/t/original/i/b53928e13c2b51c1821f6ecddc5e0a6d632b805ef74b30a7fd8c8e94bf533172/-Walsh_Bombay-Mixers_31.jpg" data-mid="137554117" border="0" src="https://freight.cargo.site/w/1000/i/b53928e13c2b51c1821f6ecddc5e0a6d632b805ef74b30a7fd8c8e94bf533172/-Walsh_Bombay-Mixers_31.jpg" /> From the makers of Bailley water comes the newest range of mixers crafted to enhance the experience of your favorite drinks. We created the branding &amp; packaging design for the launch of the product line. We brought the branding to life through custom flourishes and ornaments inspired by the shape of a single droplet from a mixer's drink. Client: Bombay 99 (Mixer) by Parle Agro Agency: &amp;Walsh Creative Direction: Jessica Walsh CMO, Parle Agro: Nadia Chauhan Strategy: Lauren Walsh Production: Gosbinda Vizarretea, Allison Raich, Samantha Galvao, Amy Chuyin Liang, Evan Delp Design Lead: Uting Xie, Lucas Luz Design: Yijia (Aqua) Xie, Lucas Luz, Kristýna Jenčová, Fabrizio Morra, Jessica Gracia, Juanse Carvajal, Marie Ducrocq, Riisa Liao, Sasyk Mihal, Rita Goulão, Sofia Noronha, Soomin Jung, Tais Kahatt, Zitong Zhao, Andrew Bogard, Oscar Maia, Divya Negi, Uting Xie, Jiayue Li, Simoul Alva 3D Design: Pawel Stojek, Sanchit Sawaria, Lorenzo Cobo, Lucas Luz Animation: Pawel Stojek, Lorenzo Cobo, Lucas Luz Illustration: Sanchit Sawaria Photography: Tiffany Thebodeau, Chelsea Finkel, Jarett Loeffler Retouching:Tiffany Thebodeau https://jiayue.li/Geltor Wed, 27 Oct 2021 22:35:49 +0000 Jiayue Li https://jiayue.li/Geltor <img width="3816" height="2147" width_o="3816" height_o="2147" data-src="https://freight.cargo.site/t/original/i/95cc7966cffca3cef8a207fa660b0e9b02c129947545dd1e3123cd8dc50764b9/01-Geltor_-Walsh_Casestudy_LR_Packaging_All.jpg" data-mid="122885489" border="0" src="https://freight.cargo.site/w/1000/i/95cc7966cffca3cef8a207fa660b0e9b02c129947545dd1e3123cd8dc50764b9/01-Geltor_-Walsh_Casestudy_LR_Packaging_All.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/2b07f1cb9ca90ea3547a87b3bcd63ae3b087701f41906b062cd7167da7d0b79f/27-Geltor_-Walsh_Casestudy_LR_DigitalBrochure.jpg" data-mid="122885517" border="0" src="https://freight.cargo.site/w/1000/i/2b07f1cb9ca90ea3547a87b3bcd63ae3b087701f41906b062cd7167da7d0b79f/27-Geltor_-Walsh_Casestudy_LR_DigitalBrochure.jpg" /> <img width="3840" height="2161" width_o="3840" height_o="2161" data-src="https://freight.cargo.site/t/original/i/570a1384b988681b29680c9c470bfd4ff28a1ac4c9405936605807854d5ab076/03-Geltor_-Walsh_Casestudy_LR_3DImage_Orange_Edited.jpg" data-mid="122885492" border="0" src="https://freight.cargo.site/w/1000/i/570a1384b988681b29680c9c470bfd4ff28a1ac4c9405936605807854d5ab076/03-Geltor_-Walsh_Casestudy_LR_3DImage_Orange_Edited.jpg" /> <img width="3006" height="1691" width_o="3006" height_o="1691" data-src="https://freight.cargo.site/t/original/i/02a928009c0c140c55573cee574fd7ea99552422b6cf274b473b615f634c600e/05-Geltor_-Walsh_Casestudy_LR_3DImage_Chameleon.jpg" data-mid="122885495" border="0" src="https://freight.cargo.site/w/1000/i/02a928009c0c140c55573cee574fd7ea99552422b6cf274b473b615f634c600e/05-Geltor_-Walsh_Casestudy_LR_3DImage_Chameleon.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/313263997768bf7c59f689ae1a607f18f62348050f3dc5370ee88e09e57e65dd/08-Geltor_-Walsh_Casestudy_LR_3DImage_Smoothie.jpg" data-mid="122885499" border="0" src="https://freight.cargo.site/w/1000/i/313263997768bf7c59f689ae1a607f18f62348050f3dc5370ee88e09e57e65dd/08-Geltor_-Walsh_Casestudy_LR_3DImage_Smoothie.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b82b887954d83c92bd1155616bf78b089dcecd0ae9f32f37b562f6ea0c53a867/07-Geltor_-Walsh_Casestudy_LR_OOH_Woman.jpg" data-mid="122885498" border="0" src="https://freight.cargo.site/w/1000/i/b82b887954d83c92bd1155616bf78b089dcecd0ae9f32f37b562f6ea0c53a867/07-Geltor_-Walsh_Casestudy_LR_OOH_Woman.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/aa20af05f161b836df57b66e34acf8bd936b291c2bd76a45f9847d49b8fd6cee/09-Geltor_-Walsh_Casestudy_LR_BookCover.jpg" data-mid="122885500" border="0" src="https://freight.cargo.site/w/1000/i/aa20af05f161b836df57b66e34acf8bd936b291c2bd76a45f9847d49b8fd6cee/09-Geltor_-Walsh_Casestudy_LR_BookCover.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ab5145a97e6f884c61a977b82d95082b55c255117853f38dd5e70850779a4e50/10-Geltor_-Walsh_Casestudy_LR_3DImage_CleanSet.jpg" data-mid="122885501" border="0" src="https://freight.cargo.site/w/1000/i/ab5145a97e6f884c61a977b82d95082b55c255117853f38dd5e70850779a4e50/10-Geltor_-Walsh_Casestudy_LR_3DImage_CleanSet.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c00592d16257dac58c912345a6c6b99cc89a274a08873d5bd8dbb2e6185de853/11-Geltor_-Walsh_Casestudy_LR_Book_Still.jpg" data-mid="122885502" border="0" 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<img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/84076e27421f9cb526cf62b6d923f71bb0f34313bcc63dab7587b507d8a1cce2/14-Geltor_-Walsh_Casestudy_LR_OOH_Orange.jpg" data-mid="122885504" border="0" src="https://freight.cargo.site/w/1000/i/84076e27421f9cb526cf62b6d923f71bb0f34313bcc63dab7587b507d8a1cce2/14-Geltor_-Walsh_Casestudy_LR_OOH_Orange.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/cd9968202659266df47a11fb9c3df98fcffc612b0df9d617f1df4e033a48470c/17-Geltor_-Walsh_Casestudy_LR_OOH_TwoBottles.jpg" data-mid="122885506" border="0" src="https://freight.cargo.site/w/1000/i/cd9968202659266df47a11fb9c3df98fcffc612b0df9d617f1df4e033a48470c/17-Geltor_-Walsh_Casestudy_LR_OOH_TwoBottles.jpg" /> <img width="3840" height="2159" width_o="3840" height_o="2159" data-src="https://freight.cargo.site/t/original/i/420bac6fe02c7fd07b3c46d8fbe68045d519a35df0134bb5cce3d6dac6239ce4/18-Geltor_-Walsh_Casestudy_LR_Book_Still.jpg" data-mid="122885507" border="0" src="https://freight.cargo.site/w/1000/i/420bac6fe02c7fd07b3c46d8fbe68045d519a35df0134bb5cce3d6dac6239ce4/18-Geltor_-Walsh_Casestudy_LR_Book_Still.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e83a68c40b70da245f80fd74193e5e5074725be73f15e81d15ff2326af6ee03a/22-Geltor_-Walsh_Casestudy_LR_OOH_Orbs.jpg" data-mid="122885510" border="0" src="https://freight.cargo.site/w/1000/i/e83a68c40b70da245f80fd74193e5e5074725be73f15e81d15ff2326af6ee03a/22-Geltor_-Walsh_Casestudy_LR_OOH_Orbs.jpg" /> <img width="3840" height="2159" width_o="3840" height_o="2159" data-src="https://freight.cargo.site/t/original/i/c6d8e692f3fe51b6922bbe30161911fe572c54f08bbdde6fc712cb3b4caa7126/21-Geltor_-Walsh_Casestudy_LR_BusinessCard.jpg" data-mid="122885509" border="0" src="https://freight.cargo.site/w/1000/i/c6d8e692f3fe51b6922bbe30161911fe572c54f08bbdde6fc712cb3b4caa7126/21-Geltor_-Walsh_Casestudy_LR_BusinessCard.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/05a8efeedd0cfe25e8ee09360ddce5b2599b6e473cbc0d835c8b408bd52ada71/25-Geltor_-Walsh_Casestudy_LR_Brochure.jpg" data-mid="122885515" border="0" src="https://freight.cargo.site/w/1000/i/05a8efeedd0cfe25e8ee09360ddce5b2599b6e473cbc0d835c8b408bd52ada71/25-Geltor_-Walsh_Casestudy_LR_Brochure.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/27d246f83ee867335653b6f7dcd55c4536fcf487a2f2f76dde6033516a461ddf/26-Geltor_-Walsh_Casestudy_LR_OOH_Flower.jpg" data-mid="122885516" border="0" src="https://freight.cargo.site/w/1000/i/27d246f83ee867335653b6f7dcd55c4536fcf487a2f2f76dde6033516a461ddf/26-Geltor_-Walsh_Casestudy_LR_OOH_Flower.jpg" /> Geltor is an earth-conscious biodesign brand that uses sustainable technologies to create the world’s most advanced designer proteins. They make ingredients that are better for the world, body, and for business. Geltor wanted to fully capture the uniqueness of their products and the possibilities of their "Ingredients as a Service" offering. The visual language we created is centered around a series of 3D orbs that explore the colorful beauty &amp; lively habitats of each ingredient origin and its cellular inspiration. While their proteins are completely animal-free, the ingredients take inspiration from the tree of life: nature, marine life, animals, etc. We were asked to keep the existing Geltor logo but develop an entire new branding &amp; visual language around it, such as the typefaces, color system, illustration, and imagery. Client: Geltor, Erin KimAgency: &amp;WalshCreative Direction: Jessica WalshStrategy: Lauren Walsh, Angie ShihCopywriting: Stephanie Halovanic, Samantha GalvaoProduction: Prue LinehanDesign Lead: Soomin Jung, Simoul AlvaDesign: Elinor O’Brien, Lucas Luz, Jeremy Rieger, Katyayani Singh, Sasyk Mihal, Matthew Roop, Jenny Jiang, Julian Williams, Jada Akoto, Xiaocha Zhang, James Marshall, Danyang Ma, Riisa Liao, Jiayue Li, Oscar ChenIllustrations: Jeremy Rieger3D Illustrations: Lucas Luz, Flavio Carvalho, Victor Murillo Jansegers, David Padilla, Gökhan Tekin, David Porte Beckefeld https://jiayue.li/rui-rui-Crafted-Dessert-Experience Sat, 08 Feb 2020 02:35:14 +0000 Jiayue Li https://jiayue.li/rui-rui-Crafted-Dessert-Experience <img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/0b9bf55a91d079a2adc7a576f8fd546c632256009e6633d079007aab2d0973e5/Rui-rui_brand_exploration-27.png" data-mid="88826515" border="0" src="https://freight.cargo.site/w/1000/i/0b9bf55a91d079a2adc7a576f8fd546c632256009e6633d079007aab2d0973e5/Rui-rui_brand_exploration-27.png" /><img width="4307" height="2423" width_o="4307" height_o="2423" data-src="https://freight.cargo.site/t/original/i/a42a2fa7afb790c4474fbfc092db176c1d0c1b7371c5414a62874ecd4d4bdba4/12-Premade-Scene_2.jpg" data-mid="60660655" border="0" src="https://freight.cargo.site/w/1000/i/a42a2fa7afb790c4474fbfc092db176c1d0c1b7371c5414a62874ecd4d4bdba4/12-Premade-Scene_2.jpg" /> <img width="2788" height="4168" width_o="2788" height_o="4168" data-src="https://freight.cargo.site/t/original/i/49c69b1dd21ca272124aa16cf6fdbbef3d1a76702ba2d8c2194cf5ce946f6f5b/Rui-rui_brand_exploration-28.png" data-mid="88827500" border="0" src="https://freight.cargo.site/w/1000/i/49c69b1dd21ca272124aa16cf6fdbbef3d1a76702ba2d8c2194cf5ce946f6f5b/Rui-rui_brand_exploration-28.png" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b78d3699e89be66d2cbd9edc391c2850584468b1a858e6c7f12c05a057790706/pexels-polina-tankilevitch-4110006.jpg" data-mid="88827990" border="0" src="https://freight.cargo.site/w/1000/i/b78d3699e89be66d2cbd9edc391c2850584468b1a858e6c7f12c05a057790706/pexels-polina-tankilevitch-4110006.jpg" /> <img width="2809" height="1858" width_o="2809" height_o="1858" data-src="https://freight.cargo.site/t/original/i/c647394ba1d95554694f4ee1c3e74b553f502ff45b88067ef218383c6a6e1ab0/Brochure-PSD-Mockup-copy.jpg" data-mid="88826263" border="0" src="https://freight.cargo.site/w/1000/i/c647394ba1d95554694f4ee1c3e74b553f502ff45b88067ef218383c6a6e1ab0/Brochure-PSD-Mockup-copy.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/0f3c730a811d1377fa43157d0134f6646d635ebbedfd25726656aa6267eeaa37/shutterstock_1194014011.jpg" data-mid="61063095" border="0" src="https://freight.cargo.site/w/1000/i/0f3c730a811d1377fa43157d0134f6646d635ebbedfd25726656aa6267eeaa37/shutterstock_1194014011.jpg" /> <img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/260c91fcf8696f43920f80dda9ce188b0d310f2c755dd894aef385ee66d6c7ba/Rui-rui_brand_exploration_logo-11.png" data-mid="85341270" border="0" src="https://freight.cargo.site/w/1000/i/260c91fcf8696f43920f80dda9ce188b0d310f2c755dd894aef385ee66d6c7ba/Rui-rui_brand_exploration_logo-11.png" /> Rui rui is a brand based in Chengdu, China, that provide high quality hand-made dessert. You can customize the flavor and the design of the dessert however you want. Type: branding, packagingYear: Dec, 2019