Su Wen is a skincare brand that crafts its product with Traditional Chinese herbs.

Inspired by the ancient Chinese people's skincare ingredients, I created Su Wen for my Graduate Thesis at SVA MFA Design program. Products include an herbal cleansing gel, a toner, a serum, a lotion and a cream using different herbal recipes.

Su Wen aims at bringing back the Chinese natural ancient skincare products to the contemporary world, and introducing them to the western market. 

Type: Branding, Art Direction
Year: April,  2019

© Jiayue Li 2022