Jiayue Li


Graphic Design
Su Wen Skincare
NYC Sound Flight Festival 
Sutnar Typeface Experiment
Maira Kalman Poster
Red Book Memoir
Green Monday


Illustration
Polychrome
Doodles II

Çürük

Vultur

Doodles

Floral

Film Stills

Oceanic



Jiayue Li is a graphic designer
and illustrator from China,
based in New York.

Mark

Su Wen




Su Wen is an entrepreneurship project I created as my thesis project at the SVA MFA Design program.

Inspired by the ancient Chinese people's skincare ingredients, I created 5 main products, including herbal cleanse gel, toner, serum, lotion and cream using different herbal recipes. Su Wen aims at bringing back the best skincare products to the contemporary world, and introducing them to the western market.

︎
︎Type
Entrepreneurship
Branding
Packaging
Art direction

︎Year
Apr, 2019

︎Purpose
MFA Design Thesis