Pfizer is among the largest pharmaceutical companies in the world as well as one of the most recognizable brands across all industries. More importantly, however, they are a scientific powerhouse whose breakthroughs affect the lives of millions around the world every day.

Over the course of the past decade, Pfizer had undertaken an ambitious transformation. The company has narrowed its focus and rededicated itself to developing the next generation of breakthrough treatments. As a result, they have reclaimed their role as trailblazing scientific researchers, makers, and doers with a bold and confident outlook: the new Pfizer is not only treating difficult diseases — they’re curing them.

Pfizer assigned Team to create a new identity to reflect their evolution from a diversified enterprise to a more focused and innovative biopharma company; from a scientific fast follower to a first-in-class scientific leader.
Creative Direction: John Clark, Amy Globus
Creative Production: Samantha Kassay
Art Direction and Design: Sabri Akin, Devin Sager, Nicole Wang, Aida ElBaradei, Mark Wolfe, Jiayue Li, Ioan Butiu, Siavash Khasha, Jeremy Mickel, Aleksander Hamid, Shannon Jager, Edan Esinly
3D and Motion Graphics: Bruno Canales, Luke Guyer, Nil Serraima, Albert Sanjuán, Eric Langlay, Mark Parsons
Sound Design: Jay Pellizzi
Writing: Stewart Stone, Hunter Braithwaite

© Jiayue Li 2022