Geltor is an earth-conscious biodesign brand that uses sustainable technologies to create the world’s most advanced designer proteins. They make ingredients that are better for the world, body, and for business.

Geltor wanted to fully capture the uniqueness of their products and the possibilities of their "Ingredients as a Service" offering. The visual language we created is centered around a series of 3D orbs that explore the colorful beauty & lively habitats of each ingredient origin and its cellular inspiration. While their proteins are completely animal-free, the ingredients take inspiration from the tree of life: nature, marine life, animals, etc.

We were asked to keep the existing Geltor logo but develop an entire new branding & visual language around it, such as the typefaces, color system, illustration, and imagery.
Client: Geltor, Erin Kim
Agency: &Walsh
Creative Direction: Jessica Walsh
Strategy: Lauren Walsh, Angie Shih
Copywriting: Stephanie Halovanic, Samantha Galvao
Production: Prue Linehan
Design Lead: Soomin Jung, Simoul Alva
Design: Elinor O’Brien, Lucas Luz, Jeremy Rieger, Katyayani Singh, Sasyk Mihal, Matthew Roop, Jenny Jiang, Julian Williams, Jada Akoto, Xiaocha Zhang, James Marshall, Danyang Ma, Riisa Liao, Jiayue Li, Oscar Chen
Illustrations: Jeremy Rieger
3D Illustrations: Lucas Luz, Flavio Carvalho, Victor Murillo Jansegers, David Padilla, Gökhan Tekin, David Porte Beckefeld

 
© Jiayue Li 2020